Brands

We reinvent CHROMA, the ammonia-free permanent hair color, with OF5 technology to achieve excellence in five keys: 100% coverage, pure shine, long-lasting color, optimum comfort with hair and scalp and natural softness.

Blonde is always in style. With techniques such as total blond, shatush, tiger eye and balayage, colorists can express their full creativity and customize looks according to clients’ wishes.

Daily life takes its toll on your hair. Pollution, environmental stress, chemical treatments and daily drying and brushing routines are all detrimental to healthy, beautiful hair.