The latest trends

The Latest

Trends

FLOW INTO CONSCIOUS BEAUTY

THE PLANET NEEDS OUR CARE

Hairdressing professionals and consumers are increasingly aware of the environmental impact of the ingredients, packaging and business models of the brands they use.

New consumer is more demanding; calling for transparency, responsibility and authenticity.

Lakmé is aligned with this sustainable flow and, in response, promotes the development of products that stand up for a conscious beauty.

Flow into conscious beauty is looking beyond those products that simply care for and beautify us, in that moment, the will to safeguard our own health and that of the planet come together and help sustain a common future.

TEKNIA is ALL IN ONE: sustainable, organic, vegan & eco-friendly.

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VEGAN & ORGANIC PRODUCTS

CONSUMERS ARE LOOKING FOR VEGAN AND NATURAL PRODUCTS WITHOUT WITHDRAWING ITS EFFECTIVENESS

Caring for your hair and boosting its natural beauty with organic and natural cosmetic products has become a life philosophy that is becoming more widespread every day. As this consciousness spreads, professionals and consumers are moving away from sophistication, opting instead for natural products and sustainability.

The desire for 100% vegan, natural and organic products is growing, supporting responsible and ethical consumption.
The objective is to find products free of animal origin ingredients, silicone-free and biodegradable.

Hair requires delicate, daily care to maintain and boost its original, nude condition and to keep it healthy. This range hydrates and maintains the natural, healthy balance of your hair. ORGANIC BALANCE offers products made from up to 99% organic ingredients.

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MAXIMUM PROTECTION TO YOUR HAIR

POLLUTION AND UV RAYS ALSO DAMAGE YOUR HAIR

Pollution and UV rays impact the hair as well as the skin. They are the most exposed areas of our bodies. We protect our skin from damage and our hair should receive the same attention, because when it’s not protected, it’s vulnerable. Minute toxic particles can easily penetrate the hair fiber and they can cause dryness and breakages.

These circumstances cause stress to the hair. The key is to follow a care routine that keeps the hair well hydrated by deeply conditioning it and protecting it with serums and oils. Lakmé has gone even further and designed FULL DEFENSE, a range of products that not only protect stressed hair, but that acts as a total protection screen against the harmful effects of our surroundings.

This range has increased protection against pollutants by 83% and has increased protection against UV free radicals by 24%.

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STOP FRIZZY HAIR

FRIZZ CONTROL – RECOVER THE HAIR SOFTNESS

Frizziness can be successfully controlled when rebellious hair is gently treated with effective products that offer hydration, repair the hair fiber and texture and return its luminosity and manageability.

FRIZZ CONTROL reduces frizz by 68% and tames rebellious hair. Hydrate to recover softness and transform uncontrollable hair into manageable and nourished hair. It polishes thick, straight or curly hair for perfect texture and shine. It protects while the hair is being dried and styled.

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