The latest trends

The latest
Trends

6 STAR PRODUCTS

TO RECOVER YOUR HAIR

September is here with a clear objective: healthy and shiny hair. During this month, it’s important to give your hair extra hydration and pampering.

The best products are oil and hair serum. No-rinse products, effective for repairing hair in just a few seconds.

  1. Nourish your hair without weighing it down and become a fan of the benefits of kendi oil with Organic Balance Oil.
  2. Repair damaged ends with k.therapy Repair Gel. It offers a high level of protection and breakage resistance.
  3. Shine with an authentic natural shine and velvety touch. Bio Argan Oil softens the cuticle and tames frizz.
  4. Protect. Repair and soften hair fiber and increase its defenses against atmospheric pollution and UV rays with Full Defense Serum which protects all day long.
  5. Activate and prevent hair loss. k.therapy Active Shock Concentrate offers intensive action, stimulating the scalp and increasing capillary density.
  6. Enhance your curls with Frizz Control Cream. Organic chia oil cares for and hydrates your curls and prevents frizz. Get perfect, elastic and lightweight curls.
Hydroalcoholic solution Hand Cleanser Spray & Gel by Lakmé

The summer look

Dare the trendiest cuts!

This summer is going to be different. Dare to experiment and flaunt your hair with the freshest looks. Say goodbye to long hair and join the hottest trend of the summer: “The bob.” There are countless styles that fit your face and hair type. Check with your stylist to find yours.

Another hairstyle that’s killing it this season is “the pixie cut.” Customize it however you like! You can wear it with textured waves, straight or curly. Many celebrities have already joined this trend, will you be next?

Whatever cut you decide on, add bangs to get that casual, rocker feel. This summer, dazzle by wearing it disheveled and choppy.

Achieve the most creative, trendiest hairstyles with k.style. Add volume, texture or waves to your look with your favorite products.

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BLONDE 360 SERVICE

Blonde tones: The most sought-after makeover during the summer

In summer, gentle highlights are the key to bringing out a tan. So the demand for babylights, balayage, and blonde tones increases considerably during this time of the year.

During this warm season, we all want to show off our tans with gentle highlights in our hair, so the demand in salons increases. Simplify the process and get clients loyalty:

  1. Personalized advice: It’s helpful for stylists and clients to share photos of work done in similar hair to identify which needs and styles are the most appropriate for each hair type and find their ideal style.
  2. Pre-bleach healthy hair: Blonde hair suffers easily and prevention is the best option for avoiding having to make the cut. For clients with damaged hair, we highly recommend using i.plex, the treatment that reconstructs up to 94% of the hair fiber and achieves 44% more resistant hair.
  3. While performing deco, let your imagination run wild with k.blonde. Lakmé’s bleaching brand has specific products for every technique and all hair types. Choose the best one for you!
  4. The sensory experience of the back-bar: Choose the right TEKNIA product according to the color or bleaching treatment applied. The leading products for bleaching are Perfect Cleanse Shampoo and Deep Care Treatment.
  5. Don’t settle for less, keep the blonde spectacular for longer:
    • During the summer, it’s important to use a good protective product, like TEKNIA Full Defense Mist, before going to the beach.
    • Maximize i.plex results with the Hair Perfection mask. A protective mask with Keravis & Keratec
    • Do you want to avoid the appearance of yellow highlights in bleached hair? If so, you must take TEKNIA WHITE SILVER with you before leaving the salon.

With fluent communication, you’re sure to get loyal clients who want to entrust you with their color maintenance and find out more about other treatments offered at your salon. In summer, many of them will want to try out AURA to put an end to frizz!

Hydroalcoholic solution Hand Cleanser Spray & Gel by Lakmé

The 6 benefits of the AURA straightening treatment

Don’t you know the vegan treatment that straightens, softens and eliminates frizz?

We all dream of silky, textured, shiny, frizz-free hair. This summer you can get your dream hair without the flat iron in one visit to the salon.

AURA offers the ritual with the most powerful straightening and frizz control. The effectiveness tests prove it:

  • 65% greater resistance during brushing
  • 46% shinier
  • Reduces the adhesion of polluting particles by 28%.
  • 61% softer
  • Reduces frizz by 25% in extreme humidity.
  • 189 times greater hydration.

AURA cares about your hair and the planet. It’s the synergy between white nature and biotechnology. White biotechnology makes it possible to create sustainable products since they are easily degradable, require less energy, create less production waste and perform better than products designed using traditional chemical processes.

Have you already decided to try AURA? Don’t miss the application videos and start your summer with the #1 products.

Watch video

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NEW HYDROALCOHOLIC SOLUTIONS IN GEL AND SPRAY

HAND HYGIENE GUARANTEED IN YOUR SALON WITH HAND CLEANSE

The new hydroalcoholic gel and spray solutions developed by Lakmé are now available in the salons to help ensure optimal hand hygiene conditions.

  • ALCOHOL OF VEGETAL ORIGIN 77% VOL
  • NATURAL ORIGIN INDEX (ISO16128): 91%
  • DERMATOLOGICALLY TESTED

Hydroalcoholic, protective and cleansing solution with moisturizing properties for the skin. A sustainable formula with ethanol of biological origin and plant-based glycerin. It contains a hydrating and an antiirritant complex of aloe vera and Betafin® (betaine from sustainable crops of sugar cane).

  • SPRAY: Ideal to carry over, in your bag, in your backpack. Going out to restaurants, for a walk or shopping. It can also be used to clean the tools in the salon. Available in 100ml format.
  • GEL: Ideal to place at the entrance of the salon, at the reception desk, or at the back bar. Available in 1000ml format

These products contain 77% vol/alcohol and comply with the formulas proposed by the OMS, offering all guarantees of safety and effectiveness for the population protection against the transmission of COVID-19 as a hand hygiene measure.

Hydroalcoholic solution Hand Cleanser Spray & Gel by Lakmé

SAFETY AND HYGIENE AT YOUR SALON

Keys for a COVID-FREE hairdressing salon

Lakmé is well aware of the situation that our sector is going to face and the difficulties that it may pose for your stylists and clients. You’ll soon have to adapt your spaces, equipment, staff management and the way you work to this new reality.

We’re with you in this mission and we have created this document to convert the salons into spaces that comply with the new safety and hygiene protocols. Turn the salons into a COVID-FREE place:

  1. STRATEGIC CHANGES IN YOUR SALON: Offer services only by appointment, keep the timing for each client and give them information about their safety.
  2. RECEPTION: It’s the client’s first impression. The hygiene and safety are basic in this area. As well as the use of masks, safety distance and a new payment method with card etc.
  3. WORK SPACES: Leave 2 meters between clients, the use of hydroalcoholic solutions and daily disinfection and ventilation will be very important.
  4. PERSONAL PROTECTION: It is important to use disposable material, not to share tools and disinfect utensils between each use.
  5. INDIVIDUAL PROTECTION FOR PROFESSIONALS: Regular hand washing, maintain safety distances and the use of gloves and masks will be very common in this new stage.
  6. PRODUCTS AND SALES AREA: Cleanliness takes centre stage. The salon, its materials and products must be cleaned and disinfected daily.
  7. RECEPTION OF ORDERS FROM SUPPLIERS must be contact-free.
  8. WASTE MANAGEMENT: Trash cans must have a lid and a pedal and use internal plastic bags in all garbage containers which have to be removed daily.
  9. SAFETY RECOMMENDATIONS: Therefore, safety will be the first thing where basic topics such as frequent hand washing, safety distance, use of gloves and masks, avoid touching eyes, nose and mouth and cover your mouth when coughing are recommended.

Remember! Following these protocols will be key in order to contribute to improve the actual world situation. Every gesture counts.

Download here the
Safety & Hygiene Guide

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HAIR CARE RITUALS

HOW CAN YOU GET YOUR DREAMED HAIR TO GLOW FOR 2020?

Heating, air conditioning, regular hair dryer use, wearing hats and scarves and extreme temperatures can weaken your hair.

5-Step hair care TEKNIA ritual. Get a hair to dream of: hydrated, silky, soft and shiny.

  1. Clean with Deep Care Shampoo. The first step is a good cleaning product. This strengthens internal hair structure thanks to FiberHance, a natural byproduct extracted from corn seeds.
  2. Moisturize with Deep Care Conditioner. Pamper your hair to give it softness and resistance to breakage.
  3. Strengthen with Deep Care Treatment. For strong, well nourished, resistant hair by forming a protective layer that reinforces and enhances flexibility. Recommended for use once a week.
  4. Beautify and Protect with Deep Care Drops: Don’t forget the serum before leaving home! Contains 100% plant origin, biodegradable Abyssinian oil. Deep repair to damaged ends. Generates a fine protective barrier and gives a super-smooth feel and exceptional shine.
  5. Discover Deep Care mini packs to keep up your routine, whether in the gym, on your weekend getaways.
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SPECIAL UPDOS FOR CHRISTMAS

LOW BALLET BUN

The season of family gatherings, events, and dinners with colleagues and friends is here, and with it comes the search for the perfect style for every occasion.

Here at Lakmé, we recommend going for a classic that never goes out of style: the low ballet bun. When accompanied with the right accessories, a low updo is ideal for both casual and sophisticated looks. It’s very simple: before you start, apply TEKNIA BODY MAKER Mist to give your hair a soft, natural hold so that your hairstyle will last longer.

Let loose strands fall around your face for a casual effect. Add an accessory to add a touch of glamour for a special night.

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LAYERS AND WAVES

THE BEST LOOK TO BOOST VOLUME AND DEPTH

Ready to turn up the volume on boring, flat hair?

Get on trend – and big personality – with layers, waves and side bangs! The result is a breezy yet elegant look.

And that’s not all: combing layered hair is quick and easy. We recommend adding TEKNIA BODY MAKER Shampoo and Balm and BODY MAKER Mist to your daily hair care routine. The super lightweight formula naturally enhances instant, flexible volume.

And don’t forget your color! Ask your stylist about the ideal color and length for your features. We love this look with fine babylights in two or three tones to achieve a perfectly natural vibe.

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COLOR TRENDS

BLONDE-CARAMEL ECLOSION

It’s time to refresh the hair color and renovate the after-summer sun-kissed highlights.

The top trend for autumn is Blonde Caramel-Eclosion. An elegant blonde-caramel that lightens and sweetens facial features.

The hair color goes back to its essence using subtle bleaching techniques, the perfect one for this color is a freehand balayage. We combine different cold blonde shades that blend with the hair base and create a stunning dimension and a natural effect. LAKMÉ recommends to use K.blonde bleaching Clay for the freehand technique and demi-permanent Gloss coloring to combine different blond nuances, for example 10/20, 9/13 and 8/17 shades.

At home, follow the hair care routine with TEKNIA COLOR STAY and do not forget your ally TEKNIA WHITE SILVER once a week to neutralize unwanted yellow shades.

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FLOW INTO CONSCIOUS BEAUTY

THE PLANET NEEDS OUR CARE

Hairdressing professionals and consumers are increasingly aware of the environmental impact of the ingredients, packaging and business models of the brands they use.

New consumer is more demanding; calling for transparency, responsibility and authenticity.

Lakmé is aligned with this sustainable flow and, in response, promotes the development of products that stand up for a conscious beauty.

Flow into conscious beauty is looking beyond those products that simply care for and beautify us, in that moment, the will to safeguard our own health and that of the planet come together and help sustain a common future.

TEKNIA is ALL IN ONE: sustainable, organic, vegan & eco-friendly.

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VEGAN & ORGANIC PRODUCTS

CONSUMERS ARE LOOKING FOR VEGAN AND NATURAL PRODUCTS WITHOUT WITHDRAWING ITS EFFECTIVENESS

Caring for your hair and boosting its natural beauty with organic and natural cosmetic products has become a life philosophy that is becoming more widespread every day. As this consciousness spreads, professionals and consumers are moving away from sophistication, opting instead for natural products and sustainability.

The desire for 100% vegan, natural and organic products is growing, supporting responsible and ethical consumption.
The objective is to find products free of animal origin ingredients, silicone-free and biodegradable.

Hair requires delicate, daily care to maintain and boost its original, nude condition and to keep it healthy. This range hydrates and maintains the natural, healthy balance of your hair. ORGANIC BALANCE offers products made from up to 99% organic ingredients.

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MAXIMUM PROTECTION TO YOUR HAIR

POLLUTION AND UV RAYS ALSO DAMAGE YOUR HAIR

Pollution and UV rays impact the hair as well as the skin. They are the most exposed areas of our bodies. We protect our skin from damage and our hair should receive the same attention, because when it’s not protected, it’s vulnerable. Minute toxic particles can easily penetrate the hair fiber and they can cause dryness and breakages.

These circumstances cause stress to the hair. The key is to follow a care routine that keeps the hair well hydrated by deeply conditioning it and protecting it with serums and oils. Lakmé has gone even further and designed FULL DEFENSE, a range of products that not only protect stressed hair, but that acts as a total protection screen against the harmful effects of our surroundings.

This range has increased protection against pollutants by 83% and has increased protection against UV free radicals by 24%.

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STOP FRIZZY HAIR

FRIZZ CONTROL – RECOVER THE HAIR SOFTNESS

Frizziness can be successfully controlled when rebellious hair is gently treated with effective products that offer hydration, repair the hair fiber and texture and return its luminosity and manageability.

FRIZZ CONTROL reduces frizz by 68% and tames rebellious hair. Hydrate to recover softness and transform uncontrollable hair into manageable and nourished hair. It polishes thick, straight or curly hair for perfect texture and shine. It protects while the hair is being dried and styled.

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